Bloem is named after Bloemfontein, the capital city of the Orange Free State province. Bloemfontein directly translated from Afrikaans means flower fountain. Bloemfontein is poetically known as "the city of roses", for its abundance of these flowers and the annual rose festival held there. The city's Sesotho name is Mangaung, meaning "place of cheetahs".
Ethics First: We believe in building better shoes. That's why our Veldskoen are handcrafted with locally sourced premium materials, made with a compulsive eye for detail, a conscious mind, and an innovative approach to transparency with a desire to never stop improving and evolving.
Superior materials: All our materials are sourced locally. By sourcing locally we help support local businesses and communities and in turn reduce the carbon footprint by reducing transit and production times.
Comfort: Veldskoen will feel like butter on your feet. The leather naturally conforms and molds to your foot. After a few days of wear, they will feel like they are an extension of your foot.
Hand-stitched durability: Each Veldskoen is hand-stitched in South Africa by master shoemakers. This means individual care and attention is given to every shoe. See our factory to learn more.
Brighten your sole: We offer a color to match any situation. From cruising the office to hiking through the bush without skipping a beat.
Smell the roses: Did you know leather is a natural deodorizer? Our shoes will have your feet smelling like a rose.
Leather Uppers: Our Leather is sourced from a local tannery just outside of Cape Town. It is run by and employs the local community. We use a full-grain Proteus suede 1.8/2.0mm sustainably and ethically harvested as a byproduct from a meat tannery.
Veldskoen Sole: All our soles are made from 100% recyclable rubber compound that has an extended durability. It also has shorter cycle times, lower energy consumption, and less waste during manufacturing in effect slashing our greenhouse gas emissions.
Insoles: To create the most comfortable shoe, and to live up to our history as a shoe that is designed to be on your feet all day, we spared no expense in finding the very best combination of materials and manufacturing. We use a 4mm stitch down with high-density memory foam with a durable PU lining that creates the perfect padding and ultra-comfort for your feet.
Laces: Our laces are a 50/50 polyester cotton blend with a length of 70cm / 27 inches. The combination of the Polyester and Cotton blend creates a strong and flexible lace that will not break down and lasts longer than traditional laces.
Stitching: Our stitching is a semi waxed 100% polyester braided thread that is as strong as the shoe itself. We use double stitching on all high movement areas of the shoe for added strength.
To us, sustainabilityis about making beautiful products that last, constantly looking at every aspect of a process, and evaluating how we can do it better to improve the impact on the environment and the people around us.
Really nice pair of shoes, well-made and killer style.
Thank you for your support and purchase of the Heritage Black shoes, David! We are delighted to hear that you love them and that they have killer style. We hope you'll shop with us again soon! Please don't hesitate to reach out if you have any questions.
Adam M. (Morganton, US)
Exactly what I hoped for.
I took a chance and ordered a pair of Veldskoen boots having never seen them in person. I just loved the way they looked online and in photos. I am so glad I did! These absolutely met my expectations. Great quality and felt “broken in” after one use. My only advice is since they don’t have half sizes, if you’re in between, order down. I’m almost always a 10.5 US and I went with the 10. Perfect fit.
Thank you so much for your kind words about our Heritage Red Veldskoen boots, Adam! We're thrilled to hear that you love them as much as we do and that they met your expectations. Our boots are made with the utmost care and attention to detail, so it's great to know they felt comfortable and 'broken in' after just one use.
We really appreciate your business and hope you'll continue to shop with us in the future. Thank you again for your kind review!
Chamba S. (Los Angeles, US)
GO DOWN ON SIZE AFTER YOU MEASURE YOU FOOT
These are awesome shoes. I returned the first pair because they were too big. I followed the instructions on the website on how to measure my foot. The size was exactly size 11 here in the US - I got them, and they were too big. I ordered a size smaller-10, and they fit perfectly. Go down one number after you measure your foot. Believing you will save some time.. I got two pairs
Thank you for your review Chamba, and for letting us know about your experience with our Heritage Orange shoes. We're happy to hear you liked them and that the size 10 fit well. Our team is currently working on revising these instructions so that this does not happen to other customers in the future. We always appreciate feedback from our customers, as it helps us improve our products and services. Please don't hesitate to reach out if you have any questions.
Angel (Tacoma, US)
Best shoes ever
Just purchased them. Truly truly comfortable. I also keep getting compliments on them by people in Seattle where I live. I think I will buy a second pair in a different color.
Thank you for the wonderful feedback, Angel! We're so happy to hear that you love our Heritage Blue shoes and that people are complimenting you on them. We hope you'll love them for years to come. Thank you for being a loyal customer, and we hope to see you again soon! Please don't hesitate to reach out if you have any questions.
Exactly as advertised
Nice looking shoes. I bought them to wear on a safari in South Africa later this year. Not much break in required, comfortable right out of the box and true to size.
Thank you for your purchase of our Heritage Grey shoes, Kyle. We are ecstatic to hear you're enjoying them and they are comfortable right out of the box. We hope you have a wonderful safari in South Africa later this year! Please don't hesitate to reach out if you have any questions.