400 years of handcrafted tradition redesigned for the modern adventurer. Find out about the story behind the name behind each shoe.
Have you ever been on a Safari? Not the Safari in the back of a big jeep watching the Big 5 stroll past. We mean the Safari that consists of you, a guide, no cell service, and a day’s walk with another human. It is humbling, exhilarating, and is no place for a shoe failure. The Veldskoen is a national pride and is trusted by most guides and game farmers.
The Farmer is the traditional color combination used by the Southern African farmers since the 17th century. The Farmer is a nod to our heritage and our traditions of the Veldskoen boot as a hardworking, tough-as-nails shoe that can and will get the job done.
J-bay or Jefferies Bay is one of the world's best-known surf spots. This world-class wave sits on the east coast of South Africa, about a day's drive north of Cape Town. It has a perfect point break with crystal blue water; hence, we got the name for the blue Veldskoen. Many consider J-bay to be one of the few meccas of surfing.
Pinotage is a red wine grape that is South Africa's signature variety, bred in 1925 as a cross between Pinot noir and Cinsaut (Cinsaut was known as "Hermitage" in South Africa, hence the portmanteau name). It typically produces deep red varietal wines with smoky, bramble, and earthy flavors, sometimes with bananas and tropical fruit notes. It sounds like the perfect wine to pair with your new Veldskoen.
The Bloem is named after Bloemfontein, the capital city of the Orange Free State province in South Africa. Bloemfontein, directly translated from Afrikaans, means flower fountain. Bloemfontein is popularly and poetically known as "the city of roses" for its abundance of these flowers and the annual rose festival held there. The city's Sesotho name is Mangaung, meaning "place of cheetahs."
Vilakazi Street is probably the most famous street of the huge Soweto township in Johannesburg. Both Nelson Mandela and Archbishop Emeritus Desmond Tutu lived here – how many places can claim that two Nobel Prize winners lived on the same street. As he is more fondly known, Tutu lived here with his wife Leah until he died in 2022.
The Lowveld is the name given to two magical areas that lie at an elevation between 500 and 2,000 feet above sea level. Green lush grass for as far as the eye can see teaming with wildlife. The Lowveld is a signature view of the South African Plains.
The Uhambo means 'journey' in the Xhosa Language; the Xhosa language is South Africa's second-most-populous home language, after the Zulu language, to which Xhosa is closely related. The Xhosa people are divided into several tribes with related yet distinct heritages. The Xhosa people are fiercely traditional and continue to practice their customs inherited from their forefathers to this day.
We use a reversible full-grain leather, lightly buffed on the inside that melts to your feet for supreme all-day comfort. It’s our secret sauce.
Our mission is clear. To continually work toward a more sustainable future by using innovative and out the box thinking to reduce our impact.
Each shoe is handcrafted in South Africa the traditional way. hand-cut, sewn, and finished using a buttery soft full-grain leather.
We use high-performance technical leather that repels water and are super easy to clean. These will be Your new all-day-everyday shoe.
Each one of our shoes tells a story. It's up to you to finish it