Hopewell Footwear, the only factory that makes VELDSKOEN, is located in the beautiful East Coast city of Durban, the surfing capital of South Africa. It is a third generation, locally owned, family business. The fourth generation is studying a footwear degree in London, and will be working in Italy to prepare him to take over the family business.
The longest serving employee has been at Hopewell for 48 years. Owner Ebrahim Shaikh says many of the employees have been with them for as long as he can remember. In short, people love working there.